Six specialist agencies. One thesis. The gap between China and the West is not a translation problem. It is a brand problem, a channel problem, an infrastructure problem, and a sales problem. And it runs in both directions.
Shanghai. Hong Kong. Paris. In-market reps in the US, UK, Germany, France.
Whichever way you are going, we have already done the work on both sides.
Brand work, channels, web infrastructure, eCommerce, social, KOLs, distribution. From a cross-border eCommerce test to a full WeChat, Tmall, and Douyin presence.
See the inbound flowRun by BeyondBorderGroup, TheRedScroll, ChinaWebFoundry.
A brand for Western buyers, a real LinkedIn presence, websites built for Western eyes, SEO, GEO, Google Ads, and named sales reps in the right time zone.
See the outbound flowRun by BeyondBridge.
Each agency stands alone. Pick the one you need. Most clients start with one, then pull in others as the project grows.
01 Full-service China entry. Branding through to eCommerce.
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02 Chinese social media. WeChat, Douyin, RedNote, Weibo.
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03 Websites built for the Chinese web. Baidu, ICP, AI engines.
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04 A private database of vetted China distributors, Tmall TPs, Douyin Partners.
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05 The full pipeline for Chinese brands going overseas.
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06 AIGC image, video, and content. Production at scale.
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07 LinkedIn-only B2B. Strategy, content, ads.
OpenTwo columns by direction. Two horizontal layers serving both. Every agency in the group sits in one cell, and reaches across the others when the project needs it.
| West to China | China to the West | |
|---|---|---|
| Full-service | BeyondBorderGroup | BeyondBridge |
| Channel specialist | TheRedScroll | Nuvora Studio |
| Web infrastructure | ChinaWebFoundry | BeyondBridge web module |
| Partner sourcing | BeyondCompass | — |
| Production layer | HubStudio cuts across both | |
Whether you are a French luxury brand entering China or a Chinese industrial group entering Germany, the work has the same shape. Rebuild the brand for the destination. Build the right channels. Build the right infrastructure. Produce the right content. Put a team on the phone in the right time zone.
Each agency has its own brand, its own pricing, its own deliverables, its own team. A client who only needs a Chinese website does not pay for a media team. A client who only needs LinkedIn does not pay for a Chinese KOL roster.
Every agency in the group draws on HubStudio's AIGC layer. That is what makes the per-output cost competitive across all six, and why a Chinese brand can launch overseas content at the same speed a Western brand can launch in China.
The group is founded and led by Cyril Drouin. Twenty-five years in digital, eCommerce, and brand work across Europe and North Asia. Former Chief Digital and eCommerce Officer for Publicis North Asia. Founder of HubStudio and Nuvora Studio.
He has worked with Apple, GSK, L’Oréal, Estée Lauder, Nike, Heineken, Nestlé, Kering, Lenovo, Siemens. Teaches at HEC, ESSEC, and Shanghai Jiaotong University. The thesis is not theoretical. He has run it on both sides.
Read the full bioThirty minutes on a call. We will tell you which agency in the group is the right place to start, or whether you should start with more than one.