Strategy
- Strategy, campaigns and analytics
- Account registration, verification, localisation
- Training and consulting
West to China · Channel specialist TheRedScroll
Chinese social media run from the ground.
RedNote and Douyin grid. Lifestyle visuals, brand-led.
Thesis
Chinese social media is not a channel. It is an ecosystem. Audience, content, influencers, platforms and commerce, all connected. You cannot win on one without the others. TheRedScroll is the specialist team that runs all of them, from one office, every day.
Content and creative
- Content production
- AI visuals via HubStudio, real shoots, native copy
- Influencer marketing. KOL and KOC, sourced through final report
Media and CRM
- Advertising planning and buying. No markups on ad spend, ever
- CRM and private domain. WeCom, communities, automated messaging
Platforms
- WeChat, Douyin, RedNote, Weibo, Bilibili, Kuaishou, Zhihu, Toutiao, Meituan, Dianping, Pinduoduo, Taobao Live, and others
TheRedScroll — context shot
Who it is for
- An international brand entering China for the first time.
- An international brand already in China but underperforming on social.
- A Chinese brand growing its domestic social presence.
How it connects
Sits inside BeyondBorderGroup as the social media module for full-service clients. Pulls HubStudio for AI-produced visuals and video. Pulls ChinaWebFoundry when social campaigns need landing pages.