Leadership
Founder Cyril Drouin sets the strategy across all six agencies. Twenty-five years across Europe and North Asia. Former Chief Digital and eCommerce Officer for Publicis North Asia. The agencies operate under one strategic direction.
How it fits
Six agencies. One spine.
The agencies are independent. Their own brands, their own pricing, their own teams. But they share a leadership group, a production engine, and a way of working. Here is the structure that keeps them coordinated, without collapsing them into a generalist.
Two columns by direction. Two horizontal layers.
| West to China | China to the West | |
|---|---|---|
| Full-service operator | BeyondBorderGroup | BeyondBridge |
| Channel specialist | TheRedScroll. WeChat, Douyin, RedNote, Weibo. | Nuvora Studio. LinkedIn. |
| Web infrastructure | ChinaWebFoundry. Baidu, ICP, AI engines. | BeyondBridge web module. Google, Western AI. |
| Partner sourcing | BeyondCompass. Vetted distributors, Tmall TPs, Douyin Partners. | — |
| Production layer | HubStudio | |
Three things shared across the group.
HubStudio AIGC layer
Every agency in the group has access to the same AI-native production engine. That is what makes it possible to produce three RedNote posts a week for a Chinese cosmetic brand and five LinkedIn carousels a week for a Chinese industrial brand entering Germany, at the same per-output cost.
Coordinated account management
When a client uses two or more agencies, one account director coordinates. One brief in. One status meeting. One monthly report. No lost context between vendors.
How combinations work.
The inbound full stack
BeyondBorderGroup as lead, with TheRedScroll running social, ChinaWebFoundry running web, HubStudio producing content. One client. One pipeline. One number to measure against.
The outbound full stack
BeyondBridge as lead, with Nuvora running LinkedIn, HubStudio producing content. Sales reps in-market handle the closing call.
The horizontal-only client
A US B2B SaaS company that just wants LinkedIn run properly hires Nuvora directly. They never touch the China side. A French retailer that needs 5,000 product images a quarter hires HubStudio directly. They never touch the social side.
The single-module client
A Swiss watch brand that just wants its WordPress site to load in two seconds in Shanghai hires ChinaWebFoundry. Just that. Nothing else.
Pricing
Each agency publishes its own.
Each agency publishes its own pricing on its own site. The group does not bundle. If you need three agencies, you pay three separate scopes. The account management overhead is shared. The production layer is the same.
Languages and locations
Where the work happens.
Strategy and account management in English, Mandarin, French.
- Shanghai — HQ for BeyondBorderGroup, TheRedScroll, ChinaWebFoundry, HubStudio.
- Hong Kong — TheRedScroll and BeyondBorderGroup.
- Paris — BeyondBorderGroup and group leadership.
- Hangzhou — ChinaWebFoundry's secondary office.
- In-market sales reps for BeyondBridge in the US, UK, Germany, France.